嘩! 這是廣告設計達人必經的入行途徑之一, 此人不單要有良好的領悟能力, 更要畫得一手好畫, 把上司腦中一大堆概念用手繪(hand sketch)轉化為圖像.,不少美術或創作總 監前身也是visualiser. 但隨着電腦的出現, 有 hand sketch 能力的人漸漸被忽視, 對! 是忽視不是淘汰, 因為再好的電腦動畫背後仍得有繪畫基礎的美術師協助. 如果你們有看前陣子在香港的 Pixar 展覽便得知. 我們也曾在此介紹過 彼思動畫25年. 廣告創作也一樣, 要把訊息傳遞給用家, 必需要把意念轉化為圖像才行.
最後, 就讓我借用怪獸公司這兩位主角的手繪肖像向這群默默耕耘的專業visualizer致敬!
Christmas, New Year's Eve than follow by the Chinese New Year, what a holiday mood and quiet market these days; so I crawl over Jobs DB & accidentally discover a big change in the design market recently. It's not easy to find a design post from the newspaper ad. but usually through head hunter agency, especially for some specify post such as Visualizer - which has been vanished for years.
But in fact, quite a lot of the art director or creative director in the advertising field did worked as an visualizer from the very beginning. These guys have a good sense of visual communication, they can retrieve conceptual ideas from the art director, express them immediately through hand sketch for further delivery to the end users, therefore a good sketch/ illustration technique is crucial.
When computer technique seems conquer the design field, we think there is no more visualizer in the world, but they are still the most important support even in Pixar now a day; together with artist, they assist most of the animation character to be created successfully.
At the end, let us salute to all these visualizer who dedicate their professionalism in so many decade by these two famous Monster company characters.
